Tonja Ayers

Tonja Ayers

Tonja Ayers is an insightful and multi-talented entrepreneur and business owner. She has worked extensively in the retail shoe business and remains an active contributor to its growth. Beyond business, she is a retail coach, author, publisher, playwright, and filmmaker whose films are also on Amazon. Tonja has played an active role in the marketing and promoting sectors for her businesses, earning her the name, “The Shoe Lady.” With her wealth of experience and passion for helping people succeed, she shares her knowledge of business through books and other publications. Tonja was the recipient of the Spirit of Detroit award in 2019. She is an author of eight books including, How to Start Your Own Business, Sorry, Stay in Your Place, amongst others. Tonja enjoys teaching individuals about business and inspiring them to become fulfilled in their endeavors. She is an active and impactful member of her community and supports several charities across the metropolitan Detroit area. For more info go to

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