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In 2010, after ten years of searching for meaning in his life, Toby Downton had a vision for a game that everyone could play in a virtual world. Captivated by what he saw, he proceeded to devote a large amount of his spare time to investigating how to make the vision a reality.
At the end of 2011 he left his job at the London Stock Exchange in order to commit to learning about technology and the world of tech startups. Soon after he co-founded Matter, a small digital innovation consultancy with two friends, and worked both as a business analyst, and in business development for the company up until March of 2014, when the Facebook purchase of Oculus Rift inspired him to write the book that showed the game and company he had envisioned.
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