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Tobias Fredberg is Associate Professor at the Department of Technology Management at Chalmers University of Technology.
Fredberg’s research focuses on the management of renewal in large complex organizations. Organizations regularly fail when attempting to renew themselves over the long term. A former business reporter, his interests lie in understanding why, and more importantly, how organizations can be helped to innovate and transform more effectively, and to become better equipped to take on future challenges. Fredberg engages with a set of organizations over many years to understand their transformation processes. He also conducts larger interviews and workshop studies with senior executives to understand how they attempt to drive renewal processes.
In addition, Fredberg is a TruePoint Center Fellow at TruePoint, a research-based firm that works with select organizations and their leaders to build institutions that achieve sustained high performance by unlocking the energies and the capabilities of their people. As a consultant to senior executives, Fredberg has experience supporting organizational transformation across several different industries including health care, automotive, telecom, media and defense.
Fredberg is the co-author of “Higher Ambition: How Great Leaders Create Economic and Social Value,” (2011) an in-depth look into the corner offices of companies like Campbell’s Soup, Cummins, IKEA, Infosys, Standard Chartered Bank, the Tata Group and Volvo that consistently outperform their peers and at the same time enjoy more respected as employers and societal institution. With powerful stories and timely advice, “Higher Ambition” reveals how today’s most successful business leaders are harnessing the energy and potential within their organizations to deliver economic and social value. Fredberg previously published the July, 2008 HBR paper “The Uncompromising Leader” with the same team of co-authors (Beer, Eisenstat, Foote and Norrgren). His most recent HBR paper, occurring in the 2011 September issue is “The Higher Ambition Leader”, together with Nathaniel Foote and Russell Eisenstat. He has also published a long series of articles in traditional academic outlets such as R&D Management, Long Range Planning and has contributed to a large number of academic books.
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