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After moving from her native Australia to the United States, the news in 2003 that Raegan was expecting her first baby triggered many mixed emotions. Although her family was halfway around the world, Raegan’s Aussie motherhood traditions were always with her. On the top of her list were the traditional muslin wraps that Australian mums used to swaddle their babies.
To Raegan’s surprise when she went looking for them in New York that they were nowhere to be found. After scouring stores across the U.S. for the soft, breathable wraps used by mothers everywhere in Australia, Raegan came up empty-handed. Every swaddle she found was too small, too thick and in her mind just not right to use to swaddle her new baby girl, Anais.
Before she could stop herself, Raegan was taking a page from Plato's Republic—inventing by way of necessity. Raegan quickly became an Economist employee turned baby industry entrepreneur. And in July 2006, aden + anais® was born and can now be found in thousands of stores across 20 countries, worldwide.
Since starting the business, Raegan has been a mom on a mission, which is why she decided to write Swaddle Love. Frustrated from the misconception of how warm a baby has to be when sleeping, Raegan wanted to educate others on the benefits of cotton muslin and the act of swaddling. She knew it would be hard for many to trust a no-named gal from Australia so Raegan included information and interviews from doctors and professors in her book to effectively back up the theories that she knew instinctively would work.
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