Peter Cohan
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Peter Cohan

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Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! methodology, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations. The bulk of his experience is with complex, enterprise software and strategic systems sold to varied audiences in a range of vertical markets. He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, senior management and the C-Suite - as well as serving on Boards of Directors. In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March 2005. In July 2004, he enabled and began moderating DemoGurus®, a community web exchange dedicated to helping sales and marketing teams improve their software demonstrations, which was subsequently transitioned to the Great Demo! LinkedIn Group in 2010-2011. Before Great Demo! and The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million per year operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software. Peter currently serves on the Board of Directors for Collaborative Drug Discovery, Inc., is an advisor to IN2SV, Inc. and a mentor to StartX, the Stanford University start-up accelerator. He holds a degree in chemistry. Peter has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. Importantly, he has also been - and continues to be a customer.
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  • Great Demo! Audiobook By Peter Cohan cover art

    • Great Demo!

    • How to Create and Execute Stunning Software Demonstrations: Third Edition
    • By: Peter Cohan
    • Narrated by: Rich Miller
    • Length: 14 hrs
    • Release date: 07-31-23
    • Language: English
    • Not rated yet

    Regular price: $24.95 or 1 credit

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  • Doing Discovery Audiobook By Peter Cohan cover art

    • Doing Discovery

    • The Single Most Important Element of Software Sales and Buyer Enablement Processes
    • By: Peter Cohan
    • Narrated by: Rich Miller
    • Length: 10 hrs and 45 mins
    • Release date: 10-05-22
    • Language: English
    • 4 out of 5 stars 5 ratings

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

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