Pete Blackshaw
AUTHOR

Pete Blackshaw

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Pete Blackshaw is Global VP of Digital Innovation & Service Models at Nestlé, S.A. based in Switzerland. He earlier served as CMO of NM Incite, a joint venture between Nielsen and McKinsey. Pete founded PlanetFeedback.com, co-founded the Word-of-Mouth Marketing Association (WOMMA), and served as Chairman of the Board of the National Council of Better Business Bureaus. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.
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