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Paul Larche

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With 45+ years in broadcasting, branding, and digital marketing, Paul Larche has built a career defined by innovation and impact. From a teenage radio announcer to GM of Telemedia Network Radio in Toronto, he led national broadcasts for the Leafs and Blue Jays. He later founded Larche Communications, growing it into a media and branding powerhouse before successful sales to Rogers and Bell. Paul’s leadership earned over 25 industry awards and induction into the OAB Hall of Fame. A dedicated community leader, he chaired major boards and raised millions for healthcare, education, and local causes. He’s an Honorary BBA recipient from Georgian College and a Paul Harris Fellow. Today, Paul mentors startups, invests in Canadian entrepreneurs, and plays in his classic rock band, The Usual Suspects. Based in Barrie, Ontario, he continues to blend business leadership with a passion for community.

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The Divided Brain

Understanding Human Behaviour in Branding and Business

By: Paul Larche

Narrated by: Paul Larche

Length: 5 hrs and 10 mins

Release date: 08-07-25

Language: English

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