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Lloyd W Trushel II
AUTHOR

Lloyd W Trushel II

Business & Careers
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Ask Lloyd about anything remotely automotive and he will smile as you both embark on a conversation that is bound to be interesting, authentic and entertaining enough that you may lose track of time. He has a diverse background, true passion for the industry, entrepreneurial spirit and an undaunted interest in the study of social science as it relates to the complexities of consumer buying habits. He believes that there is a better way than the status quo to conduct business and he strives to eliminate dysfunctional buying habits and sales processes thru the use of best practices. He is an advocate to dealer profit and accomplished at customizing training programs for unique cultures while maintaining the health and volume of insured products. He began his automotive career in the 90’s by utilizing his first 10 years’ experience in the dealership to consistently advance his position from lending services, sales, closer, F&I Sub-prime, F&I Primary, F&I Director, Used Car Manager, General Sales Manager and finally to the General Manager position before moving into the training and insurance sectors.
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