Tap the gear icon above to manage new release emails.
Follow Larry Light to get new release emails from Audible and Amazon.
Larry Light is the Chief Executive Officer of Arcature, a marketing consulting company that has advised a wide variety of marketers in packaged goods, technology, retail, hospitality, automotive, corporate and business-to-business, as well as not-for-profit organizations.
Larry Light brings dimensions of expertise that few people can deliver. He has been a senior executive at an advertising agency, an author, a consultant, an expert witness and the CMO of two major global marketers. He brings enormous experience combined with a practical perspective, creating new ideas and turning these ideas into actions.
Prior to consulting, Larry worked on the advertising agency side as executive vice-president of BBDO and CEO of the International Division at Ted Bates Advertising. After advising McDonald’s on brand strategy for several years, Larry was asked to join McDonald’s as Global CMO from 2002-2005 to help lead the three-year revitalization… one of the most recognized and lauded brand-business turnarounds. Larry was responsible for creating the McDonald’s new global marketing strategy, re-organizing the global brand management function and leading the implementation of the overall brand turnaround efforts worldwide including the launch of a new global advertising campaign (“I’m lovin’ it”). In 2004, Larry was selected by BrandWeek as one of the top ten marketers of the year. In 2011, Larry was asked to become the interim Chief Brands Officer to guide the restructuring of global marketing at IHG. From 2010 to 2014, Larry operated as Chief Brands Officer of the global hotels group IHG.
Read more
Read less
