I am profoundly impatient. I spent seven years living in developing countries, and the poverty and tragedy I saw on a daily basis left me with an acute sense of how important it is not just to help people, but to do it really well and really quickly. The child in Cambodia or the cyclone victim in Madagascar doesn't have time for us to wordsmith our mission statements or waste time with lackluster fundraising efforts. We have a moral obligation to be extremely efficient and effective at what we do, right this minute. What gets me motivated and energized is to help well-intentioned people to do that every day, through innovative marketing. I strive to do this at Network for Good, where I work, and I sure tried to do it in my book as well.
In addition to being impatient to do good, I am impatient to find the next great shoe, the latest post on every single celebrity-obsessed blog and the secret to being the uber-mom that makes perfect cupcakes for the class Halloween party instead of rushing to Giant bakery department at 10 pm the night before. My greatest joys are my two extraordinary young daughters and one extraordinary economist.
Robin Hood Marketing
- Stealing Corporate Savvy to Sell Just Causes
- By: Katya Andresen
- Narrated by: Gwen Hughes
- Length: 9 hrs and 16 mins
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules....
- By Al on 11-15-13
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Regular price: $19.95