Judah Pollack

Judah Pollack

Judah's new book is out!!!


We finally know which system in the brain is responsible for all human genius, creativity, and innovation. Wouldn't you like to know what it is, how it works, and how you can access it? This book will show you how.

Though most of us think of breakthroughs as accidental, they are actually anything but. Thanks to recent neuroscience discoveries, not only can we explain them, we can also induce them.

Olivia Fox Cabane and Judah Pollack developed techniques to do just that during their tenure as faculty members of Stanford StartX, and have since brought them to companies like Google, Genentech, LucasFilm (George Lucas' production company) The North Face, and the U.S. Army's Special Forces.

In this book, they combine research and exercises at the forefront of modern neuroscience with case studies of history's greatest breakthrough thinkers, from Steve Jobs or the Rolling Stones to Marie Curie and Charles Darwin. Along the way, they reveal a step-by-step process for creating breakthroughs. You'll learn:
How to overcome the most common breakthrough blockers, including self-doubt
How to test an idea for breakthrough potential
Why folding laundry will make you more innovative than locking yourself in your office

With this highly practical guide, you'll never hit a dead end without knowing which exercise or technique will get you back on track. Whether you're trying to create a new product, write a novel, or save a struggling relationship, The Net And The Butterfly is your cheat sheet to creating breakthroughs. They're not accidental, they can be induced, and this book will show you how.

Judah Pollack is a former faculty member of Stanford StartX and current lecturer at UC Berkeley's Haas School of Business. As a speaker and strategic advisor in the art of leadership, he works regularly with the US Army's Special Forces and Red Team University as well civilian clients such as the Plexus Institute, Airbnb, IDEO.org and The North Face.
Learn more at Judahpollack.com

Olivia Fox Cabane is the former Director of Innovative Leadership for Stanford StartX and the bestselling author of The Charisma Myth. In addition to being a keynote speaker and executive coach to the leadership of Fortune 500 companies such as Google, MGM and Deloitte, she lectures at Harvard, Yale, MIT and the United Nations.
Learn more at askolivia.com

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