Juan A. Moreno Velazquez
Author Information Juan A. Moreno-Velázquez is an award-winning journalist specializing in Entertainment and the Latino community. His incisive reporting got him The National Association of Hispanic Publications, First Prize Award, for Outstanding Reporting on the Hispanic Community, during the year 2001 for the series The Legend of La Lupe, which served as inspiration for the play La Lupe: My Life, My Destiny. In the same year, he also received a Third Place Award on Entertainment for his story Tito Puente, El Rey. In the year 2002, Moreno turned the trick again, winning the top award in Entertainment for his story, Los Pleneros de la 21. In 2003, Juan received another First Place Award, this time in the Business category, with his story on Arbitron. Moreno was also awarded the prestigious Hispanic Media Top 100 for the year 2002. A graduate of the College of the University of New York, where he made the Dean’s List on every semester, and Fordham University Graduate School of Public Communications. Moreno has done considerable research on the music industry and is considered a musicologist of renown, specializing in Tropical Music. During his college career he was a three-time recipient of the National Hispanic Scholarship. He is a former Professor at the University of the Sacred Hearth in Puerto Rico, where he has taught Marketing and Communications courses. An authority in the entertainment field, Moreno has participated in television, doing Grammy commentary for FOX, as well as NY 1, and in innumerable radio shows, where he has discussed different issues in the music business and their effect on Latinos. As a journalist, Juan has been the Entertainment Editor at el diario/LA PRENSA, the largest and oldest (established in 1913) Spanish language daily in the city of New York. Currently, Mr. Moreno writes a popular weekly column, Cuadrando el Cuadrante, published every Tuesday and specializes in commercial radio and its treatment of Latino issues. He is the author of Demystifying a Diva: The truth behind the myth of La Lupe, to be released in November 2003. He also has coauthored the movie script A Fall to Grace, a movie adaptation of his book on La Lupe. This book was optioned on August, 2010 for an upcoming movie produced by La Lupe Productions and starring Lauren Velez. He has finished his second book, Dos Reinas, Un Trono, which depicts the life of Celia Cruz, and is doing research on a third book project, Salsa, the Golden Years. Moreno is also working in a compilation of interviews with great people in the Latin music scene, in combination with Mr. Salsa, Izzy Sanabria. In addittion, Moreno is the editor of The Life and Times of the Legendary Joe Cuba, A Contemporary Music Icon, a book based on the life experiences of the famous bandleader. He released his second book, “La reina es la Rumba,” based on the life of Celia Cruz, in the year 2006, the book was also released in audio by Recorded Books in 2009. His third book, MAELO...Hijo de Boriken; Rey de los Soneros, was released to great acclaim in Puerto Rico on May 13, 2010. It will be released in New York on October 5, 2011.