AUTHOR

Geoffrey A. Moore

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow and Wildcat Venture Partners portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore's life's work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore's most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn't like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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Best Sellers

    • Crossing the Chasm

    • Marketing and Selling Technology Projects to Mainstream Customers
    • By: Geoffrey A. Moore
    • Narrated by: Mike Chamberlain
    • Length: 9 hrs and 45 mins
    • Unabridged
    • Overall
      4 out of 5 stars 688
    • Performance
      4.5 out of 5 stars 546
    • Story
      4 out of 5 stars 544

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

    • 5 out of 5 stars
    • Incredible insight

    • By Holly Fischer on 02-27-16

    Regular price: $30.79

    • Zone to Win

    • Organizing to Compete in an Age of Disruption
    • By: Geoffrey A. Moore
    • Narrated by: Tom Parks
    • Length: 4 hrs and 26 mins
    • Unabridged
    • Overall
      4 out of 5 stars 68
    • Performance
      4.5 out of 5 stars 52
    • Story
      4 out of 5 stars 54

    Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors....

    • 4 out of 5 stars
    • A very hard book to read

    • By Chai on 10-25-17

    Regular price: $17.49

    • Inside the Tornado

    • By: Geoffrey A. Moore
    • Narrated by: Geoffrey A. Moore
    • Length: 3 hrs and 4 mins
    • Abridged
    • Overall
      4.5 out of 5 stars 114
    • Performance
      4.5 out of 5 stars 67
    • Story
      4.5 out of 5 stars 68

    Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits....

    • 3 out of 5 stars
    • Still relevant and slightly confusing

    • By Chris Harden on 01-04-17

    Regular price: $12.54

    • Escape Velocity

    • Free Your Company's Future from the Pull of the Past
    • By: Geoffrey A. Moore
    • Narrated by: Rick Adamson
    • Length: 6 hrs and 6 mins
    • Unabridged
    • Overall
      4 out of 5 stars 116
    • Performance
      4 out of 5 stars 89
    • Story
      4 out of 5 stars 85

    From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth....

    • 5 out of 5 stars
    • Best Strategy Book on Earth

    • By John on 12-23-11

    Regular price: $21.67

    • Dealing with Darwin

    • How Great Companies Innovate at Every Phase of Their Evolution
    • By: Geoffrey A. Moore
    • Narrated by: James Anderson Foster
    • Length: 8 hrs and 18 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 7
    • Performance
      4.5 out of 5 stars 6
    • Story
      4.5 out of 5 stars 6

    The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower....

    Regular price: $19.99

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