David L. Rogers

David L. Rogers

David Rogers, a member of the faculty at Columbia Business School, is a globally‐recognized leader on digital business strategy, known for his pioneering work on digital transformation. He is author of four books, including his best-selling "The Digital Transformation Playbook: Rethink Your Business for the Digital Age," published in 7 languages.

Rogers delivers keynotes at conferences worldwide on digital transformation, digital leadership, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, Forbes, and The Economist.

Rogers has consulted for global companies such as Google, Unilever, GE, Toyota, HSBC, Visa, Acuity Insurance, Pizza Hut, Hard Rock Café, Pernod Ricard, Movado, Cartier, SAP, Cisco, Telstra, Merck, Lilly, China Eastern Airlines, Kohler, Saint‐Gobain, Hearst, MacMillan, and many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy, Digital Business Leadership (with modules in New York, Silicon Valley, and online) and the Google-Columbia CMO Academy. David's recent research has focused on digital transformation, big data, the Internet of Things, in‐store mobile shoppers, and customer data sharing.

For tools and content from David, visit www.davidrogers.biz

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