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Dave Birss spent 20 years working as an Advertising Creative. He's been Creative Director at a number of big-name agencies. And at long last he's moved from writing stuff that ends up in your bin to writing stuff that ends up on your bookshelf.
Here's what people have to say about 'A User Guide to the Creative Mind':
“The business world really needs to understand creativity. And Dave has got a ton of good stuff to add to the debate.”
Steve Henry
Co-founder of Decoded & Creative Director
"Dave Birss has nailed the art of writing a book about creativity. Not a surprise really. He has walked the walk and always talks a good talk. This book fuses his immense wisdom and his playful story-telling nature. Buy it. Read it. Practice it. Share it. ."
Marc Lewis
Dean, School of Communication Arts
"Lucid and useful. Written with economy. Next time you get stuck, use it to get unstuck."
Alan Young & Julian Vizard
Creative Partners , St. Lukes
"The genius of this book is to debunk the myth that somehow the act of creation in whatever form is not a discipline. In my experience the greatest producers of all and any creativity I've encountered are as disciplined in the pursuit of their craft as an athlete is in the pursuit of their chosen sport."
Jim Thornton
Executive Creative Director, ArnoldKLP
“Dave Birss rubbishes the notion that great ideas are 'plucked from the air'. His book looks at where ideas come from and shows how to boost our 'creativity'. He should charge a lot of money for it.”
Lee Tan
Creative Director, TBWALondon
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