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Bill Vernick got his first job out of high school as a film editor, cutting documentaries, movie trailers and low budget features. He sold his first screenplay to producers he worked for - and spent years explaining that the finished film had little to do with his script. It later found an audience on video and on the web. Bill wrote other screenplays and then worked at advertising agencies as a writer and creative director, co-creating The Best Part Of Wakin' Up Is Folgers In Your Cup. Bill also wrote and directed You'd Better Be Right, a short film that won awards at the Houston International and Suffolk County Film Festivals, and gained a following on Swedish television, which Bill is hard-pressed to explain. Today, he has branched out into new product invention, creating over 8000 new product concepts. Bill has also written numerous magazine articles, which are gathered at ezine.com. The idea for Brand Guys popped up during a focus group Bill and Claire attended while doing research for a new product they invented. Bill is finishing up two new books, one non-fiction, 100 Tells; as well as a novel, Schematic, based on his own screenplay.
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