Ben Zoldan
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Ben Zoldan

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My path started in B2B Sales over twenty years ago. I career path'd through senior sales leadership roles, leading to where I found my sweet spot: in sales enablement. I always wandered outside of the mainstream, and in 2008 began an accidental research project to see what else was out there. After several years of doing the same thing, it finally became clear to me that our sales models were inadequate. We hadn't harnessed what the most influential people were doing. My research took me into fields way outside my own world, and I applied myself in areas that were examining the human experience much deeper than we were in the sales enablement industry. I became fascinated in disciplines such as neuroscience, biology, evolutionary science, and while studying, I started to wonder if I could apply the same toolkit directly to the profession of Sales. I soon learned that the research that examined the hidden forces of influence; such as trust, connection, motivation, could also be applied to unlock the hidden potential in salespeople. From there, Storyleaders was born, and we began delivering workshops to companies all over the world. In 2012, McGraw-Hil published our book, What Great Salespeople Do. Today, Ben is leading Storyleaders, LLC, a company focused on helping some of the most innovative companies in the world, including Oracle, Salesforce.com, Tableau Software, and others. Learn about Storyleaders at www.storyleaders.com
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