Barry Jessurun
AUTHOR

Barry Jessurun

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Barry Jessurun is restaurateur, entrepreneur, coach, and speaker, who specializes in helping people develop their narrative and turning that into action that helps them to develop themselves and their career. As a Restaurateur and Entrepreneur Barry’s main role is that of a Storyteller. His job has been to create, maintain, and sustain stories within which people feel compelled to interact, as employees and customers, and then to have them help to continue to tell and maintain that story. All entrepreneurs are storytellers. They all create and generate a narrative that produces excitement in other people. This translates into a product and/or service in the marketplace. Entrepreneurs are artists who create with words. They help to invent reality. Barry is currently President of Green Valley Hospitality and co-owner of 4 restaurants in Northeastern Connecticut. These restaurants are The Vanilla Bean Café in Pomfret, 85 Main in Putnam, Dog Lane Café in Storrs, and Fenton River Grill in Mansfield. Barry is the main founder and lead designer of all the locations in the group, from the kitchen and bar design to the overall look and feel of each location. He works with his partners and employees to create comfortable places of hospitality, for the guests, employees, and the vendors. To him, everyone is a customer and needs to be treated as such. Barry is a graduate of the Business Professionals Course (now aji.com) based in Sunnyvale California, and participated in their LEIP Program (Leadership, Entrepreneurship, Innovation and Power) for three years after graduation. With this education he was able to design more effective ways of educating and training his employees, as well as the design of new offers and creating a compelling narrative. Part of Barry’s narrative is helping others to succeed. He knows that the restaurant industry is just a steppingstone in many young people’s career, and he works to educate them and expose them to new thinking, philosophies, and practices that will help to propel them into a career of their choosing. His restaurants are what he refers to as ‘young person development agencies.’ Drawing from over 4 decades in the hospitality industry, Barry has taken his experience of working with, educating and coaching young people and complied it into a self-help/career advice book that will be immensely helpful for anyone who is looking to learn the thinking, practices and skills that can help them advance in whatever career they choose. His book is also for Managers and business owners who are looking for more effective ways of working with their employees, customers and vendors, and hence running their business. Not have their business running them.
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