An entrepreneur at the forefront of marketing, branding, positioning and communicating "The Next Big Thing," Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will be published by McGraw-Hill Education in October 2017.
Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy's public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since.
Andy is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. The 5-year old firm has worked with many companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy is also the host of the popular podcast Marketing Over Ice (http://www.moi.fm/).
Andy graduated from Northwestern University and lives in Sausalito, California with her husband Rand Siegfried.
Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- By: Andy Cunningham, Guy Kawasaki - foreword
- Narrated by: Andy Cunningham
- Length: 6 hrs and 40 mins
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide....
gained a lot of clarity
- By Anonymous User on 04-11-18
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Regular price: $19.60