Andi Simon PhD

Andi Simon PhD

Dr. Andrea Simon, author of "On The Brink: A Fresh Lens to Take Your Business to New Heights" is a corporate anthropologist who specializes in working with the leadership of organizations that need or want to change.

Her company, Simon Associates Management Consultants (SAMC), applies the theories, methods, and tools of corporate anthropology and ethnographic research to businesses and not-for-profit organizations. Dr. Simon formed SAMC to help companies and organizations adapt to changing times. Her proprietary ChangeMap™ process enables companies to envision a future and then ''reverse plan'' to ensure that the vision is achievable.

Dr. Simon is a trained practitioner in Blue Ocean Strategy® and since 2007, has given over 400 CEO workshops and speeches on the topic and consulted with a wide range of clients to help them redesign their strategies, implement business change, and open new markets. The 7 case studies profiling her work with a focus on hospital marketing, healthcare marketing, Blue Ocean Strategy® and Innovation Games™ are included in "On The Brink."

She has appeared on Good Morning America and has been interviewed for The Washington Post, Business Week, ABC Good Morning America, Bloomberg News, the Los Angeles Times, Entrepreneur, Inc Magazine, The Daily News, John Wiley Press, and Forbes, and has been a contributor for Forbes, Fierce Health, and The Huffington Post.

Andi's highly successful podcast, "On the Brink with Andi Simon," has a global audience for thought leaders, authors, C-suite executives, and entrepreneurs, all of whom share their ideas about how to take you and your company to new heights.

A widely engaged speaker, she has conducted workshops and speeches for Vistage International, TEC, and The Executive Council, and has presented keynote speeches and workshops nationally & globally. Past engagements include the Inside Public Accounting, The Family Firm Institute, IACC, ABIT, Society for Healthcare Strategy and Market Development, and the Forum for Healthcare Marketing, among others.

She and her husband, Andrew Simon, have launched the Simon Initiative for Entrepreneurship at the Skandalaris Center at Washington University in St. Louis. The mission of the initiative is to help entrepreneurs -- particularly women, underserved minorities, and people of diverse backgrounds -- to achieve entrepreneurial success through access to the capital, mentors, and resources necessary to take an idea from observation to innovation.

Learn more about Corporate Anthropologist Dr. Andi Simon, her work with innovation consulting & "On The Brink" at and her company at Her podcast can be found at

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Best Sellers

    • A Fresh Lens to Take Your Business to New Heights
    • By: Andi Simon PhD
    • Narrated by: Andi Simon
    • Length: 4 hrs and 9 mins
    • Release date: 11-04-16
    • 4 out of 5 stars 4 ratings

    Regular price: $14.95

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