I just finished reading the Kindle version of Bronze Seeks Silver: Lessons from a Creative Career in Marketing (VERIFIED AMAZON SALE and costs less than a $5 footlong)
Literally could not put it down, completing it in just a day and a half. It was tremendous on so many levels, both as a fascinating look at a career in advertising just when digital was becoming this disrupter it is, and a guide for managing your marketing career.
Little about me – I teach marketing as well as have spent my career in marketing so helping students succeed and companies grow is my thing and there’s lesson for both throughout these pages. Valuable lessons like the three questions listening tour, swinging for big ideas, why ad awards matter to careers, how to move up, becoming a boss and hard lessons shared in defeats and losses.
I recommend this book to all marketing and advertising students and any marketers looking for insights on how to build lasting careers.
Bronze Seeks Silver is pure gold.