Practical and to the point. No waste.
Using psychology and human behavior to design and transform experiences is not an easy task and this book manages to organize a lot of the most important information out there in a simple and structured way. She also proposes a (C.H.O.IC.E) model that helps simplify your thinking when preparing your strategy.
It’s great to excite people on the topic, valuable for beginners and still useful for those that have been practicing this for years.
The author was kind enough to include other great books, online courses and even a free online course from herself so you can continue your path on this topic.
I also saw some complaints in the comments about some errors in the book. I got that version too but it didn’t really bother me at all. After following the author’s newsletter, I find out she was well aware of those and was actively fixing it.
Will definitely keep this book near me when working CX.