It’s always exciting to see a new book with Michael Brenner’s name on it. He’s without question an important & leading thought expert on business and marketing - brilliant & a heck of a nice guy. If you’ve read Mr. Brenner’s “The Content Formula”, you’ll be familiar with the level of insight and also appreciate the versatility. The Content Formula is that rare marketing book that actually has real math in it. It’s a tour de force.
“Mean People Suck” isn’t primarily quantitative, though Mr. Brenner cites a wide array of studies, including his own original survey research.
Primarily, this book is a wonderful and comprehensive argument for the paramount importance of empathy in all walks of business and life.
No doubt, other offerings discuss empathy as a characteristic frequently associated with increased employee satisfaction, engagement, etc. But Mr. Brenner is delightfully thorough in building out the notion of empathy from all core perspectives: the employee, the manager, the business, the customer, the colleague, the brand, the mission statement, etc.
Well anchored in research, the book aptly describes the what, why and how of empathy - what exactly empathy means and looks like, why it matters so much and how everybody - in both personal and professional contexts - can grow to become more empathetic.
Tons of common sense but perhaps an area not emphasized nearly enough. Plenty of actionable items, statistical evidence & case studies.
This is a book that can be polished off in one or two sittings. It’s really a pleasure in that it has much to teach and offers a blueprint for maximizing empathy to maximize happiness. It’s hard to imagine walking away from this offering without feeling good, even inspired.
Highly recommended and many thanks to Michael!