Jonathan Collier has a balanced, soulful writing style that was a joy to read. He is a true authority on all things related to ganja, he shares the true keys to being an excellent professional and how to dominate with your premium product.
From the book:
-Creating the premium by building a reputation on quality, consistency and professionalism.
In every facet, “ Be so good they can’t ignore you, “ is what I take away from this .
’KNOW THY SELF, intentions are reflected in the business.
Quality over quantity.
Simple, essential, less is more.
Under promise, overdeliver.
Kisser-Keep It Super Simple Effective Reliable
His focus throughout the book: simplicity, integrity, high quality, consistency, highest standards of professionalism, giving value, respect for the process
While I was reading it reminded me of PONO( Righteous) and Buddhism,Taoism, deep connectivity, all things are interconnected.
From laws to permaculture, he has done it all and it shows in the way he speaks about it. His whole life he has spent loving and working with this precious plant medicine. He cares very much about it being done RIGHT, the process, the products, people and the impact upon Mother Earth.
This book is philosophical/spiritual/business/mother nature/essential concepts of truth, woven together with love . I am creating my own jewelry business and I will make sure to apply all of the concepts he shared- they are gems ! Thank you