How to be a Great Real Estate Agent is up there with classics like Disney’s Be Our Guest : Perfecting the Art of Customer Service and Jeffrey Fox’s How to Become a Rainmaker.
Helping people invest in or divest themselves of what is tantamount to their largest financial and emotion asset is a really big deal. Unfortunately, the public’s perception of real estate agents isn’t exactly stellar. Joe Rand is on a mission to systematically change that by helping agents focus on what matters – exceeding client expectations. In a sea of real estate coaches and trainers touting the mantra of always be closing and prospecting for the next “deal”, Rand’s philosophy is refreshingly powerful. Be focused on what clients need, be creative about how to meet that need and, above all, be excellent.