Enlightening and entertaining, this book reads more like a modern day novel than strictly a "how to" book. Woven through these pages , you'll find deceit, suspense, betrayal, and redemption. It is the authentic storytelling mixed in with the educational content that makes this book a standout.
There are many ways to learn about the nuances and types of contracts in the music business or how to build a team and other lessons. But very few provide the real life 'edutainment' approach that this author gives you. This makes it both page turner as well as a reference guide.
On top of it , the author is truly a modern marketing genius who really gets the value of content marketing .He gets it in a way that only a true hustler can. The type of learning you don't get from a class, he has experienced it, tried it and succeeded at it. Some of the buzz building and audience creation ideas can be applied to any industy for any product. I have years of big brand digital marketing experienced and it gave me a few few great ideas about my own work.
I walked away feeling inspired to gift this book to people wanting a career in the music business and/or entrepreneurs from any industry need of inspiration and motivation to hustle.
Former VP BMG Music,
Former Sr.Director Microsoft
Current Chief Marketing Officer and Best Selling Author
(Note: there are a few small typos in the book which I would love to see edited out in the next edition. I did not let this impact my review)