I was surprised how much useful information the author was able to share about swag. She examines the goals of swag, what makes a good and and a bad swag item, how to effectively customize swag. But she does not stop there, she also discussed how best to organize the booth at the shows to make interaction with customers effective and much more. This is a rather extensive book without any fluff. There is much more to selecting what to use as swag than I imagined.
Ali Julia review