If you want to increase your photographic memory, then this book is for you. The author gives us much useful and important information: neuroscience behind memory, how memories are made, eidetic memory, creative thinking and visualization, how to memorize numbers, bad habits the erode memory, emotions as memory mind mapping, memory palace method memorization technique. This book is described in the simple language and easy to read. All information is laid out in logically and easy to understand. I found this book very informative and useful. The author's recommendations and techniques are easy to follow and effective. I liked this book and I'm glad to have it on my Kindle. I got much information on all my questions. I recommend this book to anyone who is in need of such type of information. It is worth reading.