I enjoyed this book so much. I am a sucker for how items came to be, how they were marketed and how they survive in changing times. I also love beauty, so how could this miss? (Well, it could if another book of the same type is any indication...) While I know there are said to be three sides to every story, and in the middle lies the truth, I think the author did a wonderful job of bringing her family (warts...lots of them...and all) to life. I especially loved the parts about the history of Maybelline and the heart that was put into the products. This is the story of hard work, how family can help you, hurt you, or both. I loved the photos and the website Sherrie has. But, don't just rely on the site...there is a BIG story told here...you won't be sorry.
A very good book if you are interested in the history of makeup and an American family's rise in the business world. I like the early years part and how they managed with clever marketing skills , daring and gumption to bring their product to market. The family part is a bit hard to take. Given the fact that they had many tragedies to contend with , much of it gets tirelingly self centered toward the end. So consumed with beauty were they that it started to reflect in the ways they saw themselves. Three quarters of the book is really a good read. I sped through the last quarter just to finish.
I accidentally came across this book when I was searching though biographies and the synopsis drew me towards it. It is wonderfully written and is keep u hooked wanting to know more about what they did next. Until this book, Maybelline was just a name for me now I feel like I am a part of their history. A great inspirational read of how an accidental idea became a world wide phenomenon. I wld have liked more pictures included in the book.
I could not put this book down, a story of Maybelline make-up, the family that started it but what money will do, the grandmother Evelyn I'm sorry to say had issues unhappy woman it seemed again what money will do, really terrible, sad way to die, she trusted the wrong people it's a shame they got away, I would definitely read anymore books by this author, more on the family, it was a very good book
While I found the family story fascinating, the organizational style made it easy to become confused about who was whom! This was especially true if like I you have to read the book in various segments. The family itself was fascinating and as is often the case leads one to believe that success in business take a variety of factors one of which is the luck of the right idea at the right time with the right people
Absolutely fascinating story of the creation and growth of a new product category by the family behind Maybelline. It has everything from family politics, old Hollywood glamour and the beginnings of brand development. I can see a very successful mini series or major motion picture based on this absorbing book filled with fabulous characters.
The story of this family and the way they invented and promoted a little box of mascara is really interesting, Because it was written by the founder's great-niece, there was a perspective that was closer to the family members than would have been possible otherwise. Those of us older folks that remember all the Maybelline ads and the space it enjoyed for so many years back enjoyed seeing the behind the scenes work and turmoils necessary in marketing a product that was unknown and untested. It's a good book.
Highly recommend this book. It is an easy read primarily about the sister-in-law of the founder of the cosmetic company. I would have enjoyed reading more about the founding of the Maybellne Company and how it conquered the cosmetic industry. However, this book provides a rudimentary outline of their fabulous success and fortunes amassed. The story of Evelyn Williams is spellbinding and reads like a novel. This is a must read on the consequences of too much money and how it affects a family from Kentucky.