The human mind is a wonderful thing, capable of the most wonderful thought processes and ideas. Yet the brain is on automatic pilot for most situations. That allows the conscious mind to really focus. The drawback is that some people will use our conscious inattention to sneak one by us, like a fastball pitch to a hitter looking for a change-up. Psychological Influence by Dan Miller is very useful in this regard, because it uses interesting examples to help us be aware of our own tendency to let automatic pilot thinking take over. Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content or over-simplify or they present solid information in an academic manner that readers find difficult to absorb and apply. Dan Miller's book stands out brilliantly from these books. Combining wide and deep scientific scholarship with an engaging, lucid, and personal style, this book may be the single best work on the topic at present. The intent of the book is to show how we can understand and defend against pervasive non-rational influences on our decision-making. Of course the same principles could be applied to market products or influence colleagues and rivals either in place of or in addition to genuine reasons. I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals.
The human mind is a wonderful thing, capable of the most wonderful thought processes and ideas. Yet the brain is on automatic pilot for most situations. That allows the conscious mind to really focus. The drawback is that some people will use our conscious inattention to sneak one by us, like a fastball pitch to a hitter looking for a change-up.Influence, the book, is very useful in this regard, because it uses interesting examples to help us be aware of our own tendency to let automatic pilot thinking take over This is such a great help for me, it change my whole life. Thank you for bringing this book and I highly recommend this to all who has a weak influence like me before but is now ready to influence others with confidence. I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals. My advice is to read this sooner rather than later. You will be quite glad you did.
This is a very great book that provide you great resources all about our human psychological aspect of life. The author dedicated one chapter about the art of reciprocation which I found it to be extremely true and helpful if one can master it. Especially in business, everybody needs to work with everybody, and whether or not people will do you a favour depends on how you asked and if you know how to maintain that relationship.
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If you’ve ever wondered about the tricks and tactics retailers are using to persuade you to purchase clothes, watches and the like, this is certainly the book for you. But what struck me is how much deeper this book delves than surface-level swindling. Supported by studies, evidence and well-established psychological concepts, the author sheds light on many of life’s quirks, such as the rule of reciprocity (your friend invited you to his party so you invite him to yours), why we convince ourselves we’ve made the right choices and even how the laughter you hear in the background of your favorite sitcom explains a great deal about human social behavior. You’ll also find out a lot more fascinating information about the relationship between friendship and psychology, and how authority factors in as well.
I recommend this book for any curious person who wants to find out more about the world we live in and the people who occupy it. This book is more than a guide to scams and a defense against getting duped. While that’s certainly part of the package, you’ll take away so much more.
Really enjoyed this book... thought provoking and and a must read if you want to lead. More people in leadership roles would do well to spend the time embracing this material.The book shared several powerful principles that can help one to become a greater leader. The proper understanding of the power of influence should take anyone desiring to lead others to another level in their work.
A great book on the psychological influence and power of persuasion. This book provides a comprehensive overview on the techniques a person can learn to gain influence over another. I highly recommend this book for anyone who is wanting to understand the emotional content of another and how they are able to gain an advantage by manipulating that person.
I think people are resistant to the idea of the power of persuasion, but that is what we do each time we convince someone into buying into our idea or product. This book has so much useful information on how to persuade other people and make them think that you have the right idea. I would definitely recommend this book to anyone in a sales role, as it will help you to achieve and exceed your goals.
This book was impress me. It is a very useful guide. It provide how powerful the Influence is and what we can do. I really enjoy this book. It provides many kinds of Principle. Especially social proof. It is the most important thing now. If you wanna know how to get more influence. Recommend this book.