The description of the four lenses provides a succinct summary of where innovations typically come from. However, the author undid all of his good work at the end of the book when he set forth an action plan. He recommends that a company set up endless committees to generate innovative ideas. In my experience, this type of Group Grope is guaranteed NOT to result in any meaningful results. Consensus based idea generation results in ideas that are conventional wisdom and middle of the road. Innovation, by definition, is unconventional wisdom. If a truly great idea is presented in a group setting, it will almost certainly be shouted down by the majority. The fact that the author seems not to know this lessens my trust in the remainder of the content.
Interesting, not your traditional book on Innovation. Presentation style is not for all but using the Four Lenses will get you to “out of the box” innovation: The key points and takeaways: -Challenge your believes and underscores the “why why why” on challenging the status quo. -Understand the present heading in Trends in patterns of change -Leverage Resources in every which way possible, incl Open Innovation -Understanding Needs...true customer perspective needs Overall valuable insight build on the past, challenging the conventional “How to” and although the author might not have put them in a particular order, I would have put the last one first: You always want to start with a Market Need vs just an Idea...
If you do not listen to your customers, failure is certain. But if you limit yourself to what they tell you, failure will be devastating. Henry Ford understood this more than 100 years ago: people wanted faster horses, not revolutionary and innovative transport systems.
In this book, the reader is engaged from the first chapter. Consistent with what has been Gibson’s mantra for many years, the book seeks to reaffirm his message: innovation, as well as quality, customer service, etc., must be "embedded" in all organizations, because companies without innovative culture are left behind sooner rather than later.
In ancient times, people believed that the creativity and ability to innovate was a divine inspiration granted to few. Hence, poets, philosophers and artists looked toward the "Muses", goddesses of inspiration.
Archimedes’s "Eureka" however, was not the result of divine inspiration that occurred while he was in the now famous bathtub. He was a physicist, mathematician, engineer, astronomer and inventor. When the King asked him to confirm whether the goldsmith had stolen part of the gold he was given for the new crown, Archimedes could not find a way to measure the volume of such irregular body. While soaking in the tub, he saw the water level rising and concluded that the displaced volume was equal to the volume of the submerged body: "Eureka". With the volume and weight of the crown, he found that its density was less than that of gold, and therefore the goldsmith was actually a thief. Rowan describes how everything became clearer with the European Renaissance. With the birth of humanism, mankind began to understand that scientific or artistic creation depended exclusively on the education and skills of each person.
As the individual grew in terms of self-esteem and self-confidence, an explosion of artistic and scientific developments happened that substantially improved the quality of life of mankind. Human beings, rather than gods, became the center of the universe. The mind was set free and the spark of creativity was lit. Science and technological advances ceased to be a violation of the divine order. You could challenge the orthodoxy.
Rowan analyzes the way Petrarch, "The Father of Humanism and the Renaissance" recognized the new trends of the time: obscurantism and darkness during the Middle Ages were gradually left behind and the new challenges to be faced would later bring along more prosperous years.
The story of how Gutenberg integrated different skills and knowledge to create the printing press is fascinating. Just like Steve Jobs, with his privileged view, managed to integrate various technologies to develop the iPod and other "gadgets" that made him famous. Both did leverage in resources already available.
H. Ford invented an unclaimed and unneeded machine. Leonardo da Vinci, with his brilliant mind and insatiable curiosity, designed the parachute, submarine, helicopter and many other machines and appliances that nobody needed at the time, but were crucial to improving the quality of life of humankind.
Thanks to this four lenses, we will be able to unravel the desired tomorrow from our day to day lives.
I have read many books on innovation, some really great and some not so much. "The 4 Lenses Of Innovation" is one of those that is simply fantastic! I strongly believe in the concept of "vuja de" or seeing something with a completely different set of lenses. This book is just that, a guide to "vuja de". I highly recommend this book if you are a student of innovation or are trying to find new ways to achieve breakthrough innovations in your business or industry.
A great and timely sequel to Innovation to the core. Offers 4 very clear perspectives and sources for great ideas: challenging orthodoxies, harnessing trends, leveraging resources, and understanding unmet needs. The important lesson from it--everyone can innovate. Using examples of the greatest innovators. You only need to look at things through a different lens. Or 4... Very enjoyable and easy to read.