As a podcaster of almost three years now, it gets frustrating when you can't get the listeners that you want. You try posting more, improving quality and god forbid... *shudders* actually BUYING ADVERTISING. With this book, Easley explains the key to real success. Don't focus on yourself. Focus on others. Focus on the community you have already and focus on podcasters that you want to work with.
Throughout the book, Jared not only shows you the various ways how to interact and build rapport, he even implements his own techniques IN THE BOOK ITSELF by asking the reader to reach out to him and respond via his website/Twitter/etc. He's not just talking the talk, he's walking the walk. (Which by the way, Jared, if you'd like to talk more about this or perhaps have me on a podcast, reach out to me on Twitter @Scottyemo. Just sayin) This book is just the beginning of building an empire, an army that you can call you're own.
If you're stuck in a rut or just starting out your career in podcasting, this book is a MUST-READ.