Everyone who knows a little bit about marketing has probably heard about the importance of building an email list. It's one of the best and most powerful tools to use for your business and to connect with your fans. However, setting up and successfully managing an email list isn't all that easy. This book is a great help and explains everything you need to know about setting up an email list.
What I liked about this book, is that it explains every aspect of email marketing in clear, easy to understand language. With the help of "Email Marketing Mastery" you learn how to successfully build and manage an email list, even if you're not very techy.
It doesn't just show you how to set up your list, drive traffic, make a squeeze page etc., it also focuses on getting the most out of your list. For example, the book includes a case study, where the author shares the autoresponder email series he created to promote one of his books. This gives you a great overview of how to use an email series to build a relationship with your subscribers and promote your products.
If you're new to email marketing or just want to learn how to have more success with your email list, this book is a great pick!