Smarten up, books.
Despite all the focus on getting published, my advice for advice writers like Susan Patton is that the cornerstone of your future book sales will be the audience you attract.
As a book, getting published is the greatest gift you can give yourself, no doubt. But finding a readership who is as smart as you will be difficult as you get older, when so many smart readers will be attracted to less challenging, younger books. You need to hook them while you’re still in the publishing house.
Advice books like these should spend a lot less time trying to convince people of their point, and a lot more time on recipes and such. Dumb it down a little. Like 75% trying to lure readers and 25% on content. And would it kill you to put on some makeup?
Could you attract a reader who is not your book’s professional or intellectual equal? Sure, but won’t it be frustrating to be with someone who just can’t keep up with you? And, I know I’m not being P.C. here, but there just aren’t as many smart readers out there once you get past your first print run.
Books written by men are of course exempt from this advice. The world is, and always has been, your oyster.