This book is well organized and has descriptive chapter titles. However, the insights and techniques offered are fairly lightweight.
This book is a guide to creating a network of people in non-competing businesses who agree to refer clients to each other. I was dissapointed to find that aside from mutual back-scratching, there were zero insights on how to get people to talk about my business. Isn't that what word-of-mouth is supposed to be about?
In general, I found few surprises in the book. A lot of it struck me as "Dale Carnagie" style advice, pointing out that you should try not to sulk in the corner when at business gatherings, etc.
To end on a positive note, I wholeheartedly agree with the auther's choice of title, seeing as how the ideas in this book are well known to most adults with average social skills.