In all honesty I have to admit that I didn’t finish this book because I write fiction, and as a fiction writer, I found this book to be not so useful. Fiction and non-fiction are two separate animals that I believe need totally different approaches to marketing. So if you are a fiction writer, my recommendation would be; don’t waste your money. What puzzles me is, Ms. Fry appears to be a fiction writer as is evidenced by her numerous Kleptocat books. I wonder if she used the techniques she describes in this book for her own books, and if so, I wonder how many she has actually sold.
Even if you’re a non-fiction writer, I don’t find this book very useful unless you are financially independent or are someone with boundless time and energy that enables you to work a full time job, and then spend an equal amount of time promoting your book. What this author recommends would require almost a full time effort for reaching your audience.
The how-to books on marketing that I’ve read, and they are many, focus on using your expertise on the subject or genre (if it’s fiction)of your book to market that book, i.e., giving speeches or presentations featuring that expertise. As I mentioned earlier, to prepare for all these events that she recommends would require almost as much time as a second full time job. If you have the time and energy for this, then go for it. Otherwise, write a book listing 251ways to market your book and then use them yourself). :)