If you are starting your own business or improving your small business practices, this is the book for you. Though my claim that this is one of the best business books I've ever read is impressive (I've read a LOT of business books), Fraser's story and message is extraordinary. You should read this book for three reasons:
1. You want to read an amazing story about a 14 year old who built a jam empire, pretty much all by himself.
2. You want to learn from SuperJam's startup pitfalls and accomplishments in order to build your own business.
3. You want to learn how to better add focus to your own business and how you can incorporate social contributions into your profit delegating.
I was on a trip to Dublin and spotted this book in a book store. The story intrigued me- a 14 year old kid who started a jam company, and now, at only 22, he wants to tell me about how to start a company? Really? So I went back to the hotel, downloaded the sample on my Kindle...yeah, this was one of those samples that doesn't give you much more than the first page! I took a gamble, and finished the book in 2 days- I was hooked!
The Amazon description of this book doesn't do the story justice (no offense PR person). The book is incredibly well written, with accomplishments and setbacks that any business owner or person thinking about starting a business can learn from. I am amazed that Fraser was wise enough to figure out what some business owners or whole business teams take a lifetime to figure out. I love that this book rounds out with a social contribution perspective, as Fraser found such amazing mentors and exemplars to show him the way to find his own social focus.
Fraser- this book and your story are incredible. I'm putting in my first order of SuperJam now....