As an indie writer myself, I cannot speak too much about the knowledge necessary to SUCCESSFULLY market one's book. Writing is a labor of love, marketing is labor, period. However, this book gives you so much info, in such a way, that you quickly acquire it, and you will find yourself developing your own ideas from the suggestions and instructions found within the pages. For newbies, and for independently publishing writers, who are wondering, 'how do I get this out there,' this is one you will want to read! Best of luck to you All.
This is a well written book filled with advice for an author who intends to give talks on his/her book. Though I have given many talks on my book already, I have learned a great deal more about preparation and the time after the talk by reading this book. You will come away from this book more prepared to take on the task of speaker, which is both exciting and potentially profitable for book sales.
I told a friend I had a problem marketing my books because I'm a writer, not a marketer. I don't like selling stuff. I want people to buy my books because they would enjoy reading them, not because someone told them to. She recommended Talk Up Your Book.
The book starts by exaggerating the problem, claiming that "I was prepared to suggest that personality probably sells seventy-five percent of my own books. When I polled other authors, they came back with figures in the 85 to 90 percent range." The implication is that you have to go out and personally meet potential readers if you want to have any hope of selling books, but one look at the New York Times bestseller list and probably your own bookshelf will tell you that's simply not true. How many readers have met those bestselling authors? How many books on your shelf were written by authors you've met? Have you met J.K. Rowling? James Patterson? Didn't think so.
So how did the author get such exaggerated figures? By qualifying things that have nothing to do with the author's personality as personality selling books, things like book reviews.
Now I hate self-help books that start by exaggerating a problem and telling you everything you've done so far is wrong. I hate them. But my reasons for giving this book one star doesn't end there. Here are some quotes from page 16. "If you don't like the way you look--want to lose weight, need some dental work done, or feel out-of-touch with today's styles for someone your age--maybe now is the time to make some positive changes.... You don't want to be one of those nearly eighty percent of authors who fail in the marketplace, do you?"
Fear and intimidation is no way to help someone, so why would you try to scare and intimidate your reader?
If you like books that start by making you feel bad about yourself, this is a great choice. Otherwise, check out a book that shows you how to talk about your book in a way that doesn't feel like marketing to you or your audience, like How to Deliver a Ted Talk or Likeable Social Media.
Author shares her ideas that after a writer writes a book they need to go into beast mode for sales. She recommends inviting yourself to meetings people are holding and offering to speak, about written book as it may possibly perhaps pertain to the subject of the group's meeting. Additionally, she suggests being a professional speaker and then making your book available to be purchased. Mentions ways to learn to modulate voice usage.
Shares ideas about how to handle a book signing such as a time schedule of announcement as well as contacts. Many other authors chime in on their experiences. Does have a list of web sites that may offer chances to locate functions to participate in. Occasional insight.
As much as we love the freedom of publishing in the 21st century, one truth remains: books don't sell themselves.
According to Patricia Fry, the reality is that personality sells books. And here in "Talk Up Your Book: How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More," she tells us exactly what that means. If you're serious about successfully promoting yourself as an author, this is the book you've been missing.
"Talk Up Your Book" is a guide to what it really means to market your book. It is a wake-up call to authors who think their book will be discovered and sell well without effort. Marketing requires much more than book signings or store events. Fry, author of more than 30 books, gives you the tools you need to handle self-promotion, public speaking, interviews, and conferences. The book is filled with ideas and a blueprint for success with speaking skills, getting paid to deliver workshops, write press releases, and sell more books at festivals and events.
Fry has a unique first-hand perspective and helps the reader prepare to handle unexpected circumstances and conduct successful events, as she shows you how to pitch a conference, get paid for speaking, and become a pro at radio, television and social media. Her ideas work because she shares her first-hand strategies for critical skills, such as building rapport, with your audience.