In a small book replete with exercises and questions, case studies and anecdotes, Brenda Bence just may steal my customers. As a coach for small businesses, I am always looking for materials and new approaches to use with my clients. In Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost , Bence not only offers new materials, she does my job for me. I tried the exercises myself as I read, thinking that I could gauge their effectiveness and polish up my own brand a little. I came away with a much better understanding of my own brand, and how to publish it to others. I will use the approach in the book with my clients. (I may even tell them about the book!)
Seriously, if you can't afford a branding coach - my rates are low enough you could probably afford me! - then this is the one book to buy. Bence has both the experience: over 20 years at multi-national corporations and more than 10 years running her own business; and the education: an MBA from Harvard. Since starting her business, Bence has become a Certified Speaking Professional and a Certified Executive Coach. More importantly to me, she is the author of five branding books. I will buy another of her books because I loved this one. For me, the willingness to spend my hard-earned (okay, I love what I do) cash on a second title by Brenda Bence is the best endorsement of all.
CEO, doñatoña designs,