I found this book rather intriguing for several reasons. First, the illustrations are absolutely gorgeous. I especially appreciate Rocco's use of color as well as the addition of silhouettes. The illustrations in my opinion are the best part of the book. That does not mean, however, that the writing wasn't good. The writing reminded me greatly of Kate DiCamillo's The Magician's Elephant. In other words, the writing was very lyrical and a delight to read. The book's design is superb, with just enough text and illustrations to make reading it a pleasure.
The second thing I found intriguing about this book was the story itself. This is not a fairy tale that I have heard before so I was interested to see how the story played out. The story itself kind of meanders. It is not really compelling so much as thought-provoking. Like most fairy tales, there is definitely a message here about leadership and wisdom versus greed and hunger for power. I think the book would be enjoyable for the right kind of reader, a more thoughtful reader. Quite a few kids might pick it up because of the gorgeous cover, but I wonder how many would actually finish it. On the other hand, the book would make for some very interesting discussions as a read-a-loud.