I have been self-studying to learn French for about a year. This turned out to be an excellent addition to the many books and CDs I have used or sampled. It is the best program I have found for use in the car. What is different from most other audio programs is the high level of repetition. In most other programs, you only hear phrases once or twice. Here, you return to them many times. I find this very helpful, both for locking the phrases into memory and for hearing nuances in the pronunciation by Celine, the native speaker.
For learning grammar and vocabulary using a book with accompanying CD, I have used both the Living Language Ultimate French program and the Assimil New French with Ease. Those are both excellent, but more for the written material than the accompanying CDs, which are useful but move quickly and do not have enough repetition. to be optimal. Even after completing those, I find the Behind the Wheel excellent for locking in phrases and and learning better pronunciation. Highly recommended.
The repetition-based audio program seems GENERALLY similar to the Pimsleur method, which I have previously used for Russian. An advantage of Behind the Wheel VS Pimsleur is that there is a transcript of everything that is said, something I think the Pimsleur method does not have.