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5.0 out of 5 starsLiving by Design
Reviewed in the United States on March 15, 2017
Despite my verbalized commitment to live life by design and not default, I never thought to mine the minds of those who mastered the art and science of "Design." Specially, to look to them for insights, practices and secrets by which I might benefit. Thanks to Warren Berger, those design fundamentals were delivered to me in a provocative, interesting and useful framework. Just as with Berger's other book, A More Beautiful Question, in CAD Monkeys, Dinosaur Babies and T-Shaped People, I gained a fresh perspective on living my life that will be part of how I process it moving forward. For those looking to see their lives newly, and create them consciously and by design, I recommend this book.
5.0 out of 5 starsEnticing look into the world of design today and it's ever evolving definition and application.
Reviewed in the United States on April 12, 2016
Enticing look into the world of design today and it's ever evolving definition and application. The text meanders at times, but time and time again offers a taste of what is possible if we adopt design thinking into our careers, communities, and personal lives.
5.0 out of 5 starsDesign means many different things!
Reviewed in the United States on November 28, 2009
Overall, I really liked this book. As a non-designer, I found the presentation of the different aspects of what's meant by design and design thinking extremely useful - and the different examples and stories are very useful and insightful. The different definitions of design presented in the book are also quite helpful. I agree with some of the other reviewers that hopefully this book will start a more general discussion of design and design thinking, and its potential role in solving many of today's problems. Two comments, however, on what I missed as I was reading the book: 1) that there would be more discussion of non-physical design thinking, ie, in scientific and related conceptual areas; and 2) that the last chapter, Begin Anywhere, would be more instructional.
By the way, I was reading this book and another book on design, Change by Design by Tim Brown, during the Thanksgiving week, and thus, I finished both of them! On reflection, both are excellent book, but to my way of thinking, both are leaving out a whole area of design thinking that's sorely in need of being addressed by serious design thinking, namely, how to represent scientific data and information?
3.0 out of 5 starsGlimmer tries to be too many things
Reviewed in the United Kingdom on March 16, 2010
Main focus of the book seems to be Bruce Mau and his approach to Design - of his philosophy re Design and its place in the world.
The 'Glimmer Principles' are:
Ask Stupid Questions, Jump Fences, make hope visible, Go deep, Work the metaphor, Design what you do. Face consequences. Embrace constraints, Design for emergence and BEGIN ANYWHERE.
The book and the examples are built around these principles.
There are basic entry level introductions to a number of frameworks and concepts e.g. Doblin Inc.'s five phases of a consumer experience: attraction, entry, engagement, exit, extension (pp 134-137).
As someone who has been involved in BPR for many years now I could certainly relate to the principles referenced. Asking Stupid Questions and Going Deep are critical to any effort. I think current focus on lean processes in start ups also echoes many of the key principles, in particular Make Hope Visible and Face Consequences - in the context of maximising learning/ experimentation with the potential users of the solution.
In summary, I found the book more to be an interesting introduction to Mau and a number of other Designers rather than a 'how to' type book. In this sense I found the title a little misleading and the book a little disappointing. On the positive side the book is a call to action for everyone to put on their Designer Hat - that design is not something limited to a small few creative types.
Reviewed in the United Kingdom on February 27, 2013
The whole meaning of 'Design' has changed - it is now about being the catalyst of change rather than the perceived art of form and colour, and about identifying the unarticulated requirements of customers. It is the best kept secret that design driven organisations far out perform those that ignore it. Glimmer sums this up simply and intelligently. Buy this book. Then give copies to all your clients.