For 14 years, Contagious has provided the intelligence for where marketing needs to head. This book is a fun, practical guide, chock full of best practice, about how brands need to be built in order to be fit for purpose today and tomorrow, not yesterday. It's a different world and there's no better guide to shape a better path.
I really enjoyed this book! Even though I'm not in advertising or marketing, I feel that many of the messages in this book are applicable to any type of business or idea that you are trying to get out into the world. The anecdotes throughout the book kept it very interesting, without getting bogged down in jargon. It's also a fascinating look at how brands permeate our every day lives and how, when they are doing things right, that's not always a bad thing. It definitely made me think and I know I'll be reflecting on many of the "commandments" going forward.