Reboot is a book by Jerry Colonna, a venture capitalist who is now a startup coach. Since his VC days, he's taken a huge dive into Buddhism and Jungian therapy. This book aims to help founders develop psychological patterns and behavioral patterns to help them succeed. On Fred Wilson's blog, I've read that Jerry Colonna is a great coach and many others have acclaimed the same thing. As a matter of fact in the introduction of the book he states:
> "Reading the book should feel like a coaching session or boot camp"
It is anything *but* that. Which is very ironic because the introduction is written extremely well yet immediately the first chapter transports you to an empty white room with two stools. On the other stool is Jeremy Colonna just talking without giving you eye contact or any physical indication that you're there. And just talks. If you take a potty break between chapters, you come back and find that he's still been talking without having noticed that you went to the bathroom. After a while, you wonder if he's okay.
I haven't encountered a book so difficult to read purely due to the author's laziness. I can acknowledge that there are lessons and important takeaways in each chapter. However, this book is not a business or coaching book. It's really Jerry Colonna's stream of consciousness and memoirs that was written for himself or maybe close friends he knows of.
This book is a swamp of extremely long set of anecdotes about certain memories of his startup career. Random anecdotes do not make a story. For example, the first chapter is an almost *whopping* 20 pages of his childhood memories. It goes into 9/11, kids who used to bully him, 3 paragraphs about the weather and seasons, his dad's relationship with his grandpa, his mom having several children. However, you, the reader, are left utterly confused when the coaching will begin. Maybe you're still in the introduction? Maybe you missed the coaching? So you reread the chapter and confirm that you aren't crazy, Jerry was just talking into the void.
While the grammar, prose, and presentation of the book is very nice and clean, it does not look like the author or editor put any effort into asking serious questions like:
- Why is this paragraph, this sentence , this story, or important to my reader?
- Is this lesson that I learned while running a business something that my reader can learn?
- What journey should the reader go on? What is my responsibility as an author to guide them?
My suggestion, this should have been **two books:**
- One book that is Jerry Colonna's book about his memories that is for the audience that is Jerry Colonna and his friends. Which I suspect are all the 5 stars on amazon, whose reviews don't even indicate that they've read the book at all; just are praising the person.
- Another book that is for the audience of startup founders and executive members that is heavily re-engineered to enlighten **them**, the customer. The people who wrote the 2 star reviews who were also left dumbfounded like me.
It's such a shame, because the way the book is written is what is holding it back. There are lessons about finding purpose, being honest to yourself, self inquiry and the values of overcoming challenges somewhere in pages. But Jerry didn't seem to want to share them or be clear at all. It was made purposefully difficult to read with extremely forced and artificial Buddhist commentary that only had a purpose of being theatrical. I think it's critical that this book be rewritten to surface up the important and tone down the noise.