- helpful votes
Tell to Win
- Connect, Persuade, and Triumph with the Hidden Power of Story
- By: Peter Guber
- Narrated by: Patrick Egan
- Length: 10 hrs and 50 mins
Today everyone whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.
I didn't mind the listen but...
- By Trailer User on 04-03-11
Must read book/audiobook by everybody
Excellent audiobook which is in fact partially a summary of life time achievements by Peter Guber (some of it is really modern history). It is not self centered or narcissist as one other reviewer noted. However he presents his personal philosophy and state of mind, this is inevitable for such a high achiever, and it is more than welcome for myself. The book goes in great depth, dealing with all aspects of storytelling. One may say that it is kind of biased since it presents successful stories told by geniuses, which gives it a higher chance of succeeding anyway. This is not he case. You get a better chance of success if you tell and improve your storytelling skills in any case. If you have children it is easier to understand. One aspect that would like more information on was partially covered in the last chapter about new technologies and storytelling. Since in many cases you don't even have the chance to face the person (eg. Proposal evaluators) I was wondering how written text in strict proposal templates would work with storytelling. Something to experiment with!