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Tom Huffman

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  • Influence

  • The Psychology of Persuasion
  • By: Robert B. Cialdini
  • Narrated by: George Newbern
  • Length: 10 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 4,946
  • Performance
    4.5 out of 5 stars 4,253
  • Story
    4.5 out of 5 stars 4,207

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

  • 5 out of 5 stars
  • Eye Opening

  • By ProudPapa34 on 01-08-17

Life decisions

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-28-17

This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

15 of 17 people found this review helpful