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  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • By: Roger Dooley
  • Narrated by: Mark Ashby
  • Length: 7 hrs and 14 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 328
  • Performance
    4.5 out of 5 stars 289
  • Story
    4.5 out of 5 stars 288

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

  • 5 out of 5 stars
  • The Best Practical Guide to Neuromarketing

  • By J. Braaten on 08-20-12

Might be best books I've read in life

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-05-17

Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

1 of 1 people found this review helpful