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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- By: B. Joseph Pine II, James H. Gilmore
- Narrated by: Eric Conger
- Length: 3 hrs and 8 mins
The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
The next step after products and services
- By E. Smakman on 05-10-12
The customer is the product!?! Brilliant
The experience economy delivers a solid physical explanation of the history of the five economies. The fifth economy is transformation which I've never had the opportunity to have someone articulate, clarify and deliver The transformational concept as clear and encompassing.
A must read for visionaries and insightful intuitive EI leaders of Enterprises.
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