Connectors will be the population in every community who know large numbers of men and women, and who are in the habit of making introductions. They usually know people across numerous social, cultural, professional, and economic circles, and create a habit of introducing those who work, or are in different circles. The Stickiness Factor - A specific content of a message that renders its impact unforgettable. Popular children's television programs, including Sesame Street and Blue's Clues, pioneered the properties in the stickiness factor.
This is not only a horrible summary of the book, it's barely even English. It's like it was written by someone who's been learning English for 6 months and only read the chapter titles of the book.