Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.