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  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • By: Roger Dooley
  • Narrated by: Mark Ashby
  • Length: 7 hrs and 14 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 328
  • Performance
    4.5 out of 5 stars 289
  • Story
    4.5 out of 5 stars 288

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

  • 5 out of 5 stars
  • The Best Practical Guide to Neuromarketing

  • By J. Braaten on 08-20-12

wish there was more instruction.

Overall
2 out of 5 stars
Performance
2 out of 5 stars
Story
2 out of 5 stars

Reviewed: 09-02-17

I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.